About Us

About Valu Chrysler

Valu Chrysler has been a familiar name in West-Central Minnesota since February 2002. But our story really began in the late 1980’s when two young college graduates had a dream of owning their own dealership.

In 1989, while most young people were interested in MTV and big hair, Tom and Joel Krusemark had a very different agenda.  They were interested in having a Ford franchise in their hometown of Elbow Lake, Minnesota and through a lot of hard work (and some strong nerves) they did just that.

Elbow Lake Ford was just the first of the Krusemark brothers’ businesses.  A few short years later in 1994 they acquired Fuhrman Buick, renaming it Morris Auto Plaza.  Then in 2002 they bought Arvid Beyer Ford, also in Morris and conveniently located next door to Morris Auto Plaza.  From this purchase Valu Chrysler was born.

March of 2010 brought the talent of our Elbow Lake Ford employees to our Valu Chrysler location in Morris as we consolidated our two stores and two staffs into one location.

Valu Chrysler – as we know it today – relocated into the Morris Auto Plaza building in 2014 when Morris Auto Plaza moved to Alexandria, Minnesota and became Diamond Buick GMC.

Why, you’ve probably asked, are we sharing the changes we’ve seen since 1989?  Rest assured the answer is not to confuse you. Rather, we’re telling you some of our history for a few reasons:

1. Valu Chrysler is not afraid of change.  All of us know that nothing will improve by itself. We need to do things differently to make that happen, and without change there would be no improvements. New facilities, new faces, and new opportunities have helped our dealerships evolve for three decades.
2. In life there is no standing still; you either adapt and move forward or stagnate and fall behind.  Whether anyone likes it or not, the car business is changing rapidly. Valu Chrysler is suited up and ready to play.
3. We continually invest in our customers.  Valu Chrysler’s customers deserve the best. Our commitment to having state-of-the-art facilities, the latest in technology and tools, and more conveniences help us provide a superior experience at Valu Chrysler.
4. We continually invest in our employees. The Valu Chrysler staff enjoys the benefits of working in a recently remodeled and spacious facility. Through ongoing education, support, and the latest in tools and technology our staff is well-equipped to succeed.

Since the beginning, we’ve worked hard to have the cleanest, nicest, best-priced vehicles around.  Oh, and by the way, the guys that own our stores – yep, those same Krusemark boys – always have and continue to buy all of our used cars.  (Not to mention, nearly 30 years of experience each makes them really good at what they do.)

Whether you are looking for a new vehicle, a used vehicle, or for an exciting career in the automotive industry, Valu Chrysler would love to add you to their story.